A SENIOR DOG GUIDE

The chances of an older dog to get adopted in a shelter is significantly lower compared younger ones. A Senior Dog Guide is a mock campaign which aims to entice individuals to consider adopting older dogs instead. By humanising dogs into familiar characters that we see in our daily lives, the campaign portrays older dogs as individuals who have different personalities while making them look fun to potential adopters. 

The campaign comes with posters to promote the cause. A booklet to guide adoptors and totebag is also provided.

TOTEBAG

Main visuals
BOOKLET
BOOKLET (CLOSEUP SAMPLES)