HOUSE OF AMBER NECTAR
House of Amber Nectar showcased the talents of the local art community by partnering with various artists to promote their newest beers. This piece is tasked to promote Vedett, which targets individuals who identify as trendy, different, cool, and vintage.
Do check out how it is being showcased on the brand’s instagram page, and facebook page!
To do so, the illustration mainly highlights the beverage by including several beer elements. And also includes the main mascot of the brand, which is the polar bear. Little characters are also shown to be enjoying the beer, which aims to represents the people who will drink it. Lastly, honey, orange and corriander are included as these are the ingredients for the beer itself. Bright colours are utilised to appeal to the target group.
Here is the first rough sketch of the piece:
Playing around with different colour palettes: